One Minute Intro

We felt this was a concise way for customers who are new to us, to know what we are all about. We’re calling it the One Minute Intro as it’s short and sweet.

We Work With… hobbyists around the world who are passionate about planted aquariums and strive to produce the best aquascape they possibly can.

Who Have A Problem With…their planted aquarium whether it be algae, aquascaping problems or something else.

What We Do Is…offer solutions to all planted aquarium issues.

So That…our customers get the right advice just when they need it.

Which Means That…your hobby remains a pleasure!

If you appreciate this post perhaps you could share on Facebook or retweet on Twitter πŸ™‚

What’s in your mixed boxes of potted plants?

A great mixture of plants is my usual answer and before you ask – no you can’t have specific one’s in there πŸ™‚

The whole idea of the mixed boxes is that you, the customer, get a great selection of plants that are typically fast growing and will take readily in your aquarium. We know how daunting it can be if you are new to plants about which one’s to choose, will they look right, do I have the right quantities etc etc. So the hard work is all done.

Now if you want specific plants which I know you sometimes do, then it’s best to buy those separately. But just to make it even more simple, all you need to do is work out the size of your tank and then choose the mixed box of plants to suit. It’s as easy as that! Oh and one last thing, don’t forget your fertiliser and I recommend Neutro T.

fresh as a daisy…

Fighting climate change from home

Here’s a guest post from IllustraLighting. I’m all for LEDs and saving the planet and the article has some good tips (and promotion if you live in the USA :))

Fighting climate change from home

Climate change is a fact, and whether the cause is man-made or natural, something needs to be done to address it.Environmental concerns have become a very important issue in recent years. All over the world, there have been more devastating natural disasters in just a few years than the previous decades combined. From massive floods and tsunamis, raging storms and hurricanes, to earthquakes and volcano eruptions, it has indeed become undeniable that there are significant changes to weather and geological activities. Add to this, the seemingly unresolvable problem of pollution in the air, the seas and
oceans, and in cities.

As responsible parents, we have the obligation to do our share in helping address climate change not just for our current families but for future generation as well.

What we, as a family, can do to help As a family, the area where we could do the most impact is in regulating our energy consumption. Energy use is the leading cause of pollution and environmental destruction all over the world. Power plants, especially coal-fired ones, emit tons of toxic gases into the atmosphere daily. As well, raw
materials needed, such as oil and other gases, require extraction that almost always destroys the environment and habitats for animals.

We can help reduce energy production by reducing our own consumption at home. In a 2009 survey of a typical single family home in the US, the annual energy bill can be broken down into:

  • Heating – 29%
  • Water heating – 14%
  • Cooling – 17%
  • Appliances – 13%
  • Lighting – 12%
  • Electronics – 4%
  • Other – 11%

In addition, the Energy Information Administration has reported that an average US household in 2012 spent nearly 4% of their pre-tax income on gasoline, amounting to $2,912 per year.

Every action counts While energy consumption varies from house to house, there are several generic techniques we could take to cut down our energy consumption.

  • Ask for an audit from your power company. This enables you to have a clearer picture of
    every power-using device in your home.
  • Reduce heating and cooling usage to a bare minimum.
  • Switch to power-saving appliances. Look for those with Energy Star ratings, the more stars it
    has the better.
  • Switch all your lighting to LED. While the initial expense seems a lot, its exceptional durability ensures that you won’t have to keep replacing them. It is also 90% more efficient than the conventional ones. And, more importantly, it doesn’t have adverse health risks. Compact fluorescent lighting (CFLs) not only contains mercury that is harmful when released but they also emit significant levels of radiation
    that has been known to cause migraines, fatigue, and sleep abnormalities.
  • Reduce water usage. This is often overlooked in a typical home but has a big impact when practiced. Wastewater contributes to rising water levels during the storm season that could affect flooding. Instruct your family to turn off taps when not in use. In addition, check all plumbing and taps for leaks and have them fixed.
  • Recycle. This cannot be emphasised enough. The advantages of recycling have been deemed important enough that governments have enacted policies ordering manufacturers to use only recyclable materials. You can help out by dropping your recyclable wastes at recycling stations.
  • Regulate appliance use. Make sure to check on every appliance that it is turned off when not in use. This includes computers, fans, and all other devices that are plugged in to a socket.

About the Author:
Cassandra Allen
Marketing Director of IllustraLighting
Cassandra is a marketing professional with over 15 years of extensive experience leading corporate marketing and internal communications for multi-national companies in diverse industries.

We send our bulbs without leaves and for good reason too!

Yep you hear it right. All our bulbs don’t come with any leaves and there’s good reason for this.

First and foremost a bulb that has no leaves and has yet to germinate takes to its new environment very very well – once placed in a tank, a new shoot normally shows within 48 hours. A bulb that already has leaves may not adapt so well to its new home and you run the risk of the bulb becoming dormant – and you don’t want that do you?

Secondly, bulbs without any leaves ship easily and safely. There’s nothing worse than receiving a bulb with all the leaves detached. And no matter how well you package, this does happen, trust me.

And here’s a tip for you. When you receive your bulb/s you might wonder which way is up. The answer is it doesn’t really matter. I recommend you drop the bulb to where you want it to grow and let nature take its cause.

Here’s a link to our beautiful aquatic bulbs and look what fine specimen they can grow into.



If you don’t need it we won’t sell it

Simple heh?

I thought so anyway but it’s something I wanted to reiterate as the message is really important. All too often shops are so hell bent on getting the sale, they forget about the long term gain – or maybe they don’t have one. We are determined to have repeat customers and the only way to do this is to treat you properly as a customer. Treated others as you would like to be treated yourself.

So if you have a conversation with me or any of my staff, when we advise on products we take into account whether you genuinely need it or not. After all we want you to come back – not feel like you’ve been mis-sold.

So the message is very simple. If you don’t need it we won’t sell it.